We all know that referrals are the lifeblood of a real estate business. Nothing beats the trust and credibility that come with a word-of-mouth recommendation.  

Develop a reputation for providing excellent client service

First things first: knock it out of the park with your current clients. When you provide stellar service, people remember.  Go above and beyond in every interaction. Be available, listen to their needs, and solve problems before they even arise. 

Stay connected

Out of sight, out of mind, right? Keep in touch with past clients through regular follow-ups. This doesn’t mean bombarding them with sales pitches. Instead, send a friendly email or a holiday card, or give them a quick call to check-in.  A postcard or newsletter campaign can serve this purpose brilliantly.  If you don’t reach out, they may forget you.  

Ask for referrals

It might feel a bit awkward, but don’t be shy about asking for referrals. The key is timing and approach.  When you’ve just closed a deal and your clients are thrilled, that’s a perfect moment. Something like, “I’m so glad we found your dream home! If you know anyone else looking to buy or sell, I’d love to help them out, too,” can go a long way.

Put some skin in the game 

Who doesn’t love a little incentive? Set up a referral program that rewards clients for sending new business your way.  This could be a gift card or even a donation to a charity of their choice. Make sure it’s something valuable enough to motivate them but still within your budget.

Contact us for join our Referral Brokerage